DESIGN AGENCY + SEO COMPANY
STAR Advertising is composed of two divisions: our Design Agency and our SEO Company.
Our Design Agency, started as a family owned design agency in London, England called The CK DESIGN AGENCY, also known as Chardonbleu Kreative Design Agency…the fingerprint of creativity. It’s now located in Dallas, TX as a division of Star Advertising.
For each project, the focus of our design agency is to create a new look, something that says who you are and what you do in just a single glance, because with today’s faced paced internet based society…a single glance is all you get.
We use a creative process developed at the University of Oxford in England, UK, that is a systematic approach to arrive at a brand design that best communicates the heart of a company, is memorable, and makes you say… “I wish I thought of that!.”
The Oxford University creative process is a tool that directs a process to discover the most unique way to represent your business. It involves brand development research which includes examining many different design styles, concepts and visual marketing strategies, exploring many different ways to connect a brand’s message to a designated target audience.
The process also evaluates a company’s competitors to see what needs to be done to make a visual design excel beyond theirs. All of this creative development information is used to create clear, direct, and competitive communication solutions designed to reach the designated target audience.
Our product, Turbo SEO, was developed through a research study conducted at the University of Cambridge in England, UK. This study included rigorous analysis of search engine algorithm ranking patterns as well as the in-depth analysis and review of many different forms of search engine marketing, pay per click advertising, directory listings, and other forms of internet marketing to find out what works, what doesn’t work, what’s worth the money, and what’s a waste of time. The result of the studies and research developed into Turbo SEO, an SEO program that’s based on hourly retainers…an SEO program that focuses the monthly production time on the major search engine ranking factors where the website ranks the lowest…where the website needs it the most.
The Cambridge University research also concluded that it takes a large amount of hours each month to make speedy aggressive climbs in the search engine rankings.But this is contingent on how competitive your industry is for the keywords you are targeting. It also depends on how your website is structured, because every website is different. Therefore, each website needs an individualized SEO plan.
Regarding Pay-Per-Click…the research conducted at Cambridge concluded that selling clicks is largely unproductive unless you are running a large scale brand recognition campaign built on subliminal messaging. The majority of the businesses that were involved in the research complained about pay-per-click campaigns, essentially describing them as a waste of money with little or no return on their investment.
The Cambridge research study also found that people who were frustrated with their search engine rankings either weren’t investing enough into the project to get their ranks to move like they expect, or they were working with a company that was selling canned SEO packages. “Canned SEO packages” also described as “cookie-cutter packages” are not custom tailored to meet the demands required of the search engines to competitively rank websites.
What contributed to their frustration was purchasing a small inexpensive SEO plan, but expecting the results of a much larger SEO investment, and expecting those results within a relatively short time frame. This occurred because the client either didn’t have the budget they needed to pay for the work that was required to move the rankings up, or they didn’t understand how to properly and strategically invest in SEO.
Another contributing factor to their frustration, was largely due to what has become termed as “The Great American SEO Scam.” The Scam is that many American companies are selling SEO related products like listing packages and other minor automated supplemental SEO products and calling them “SEO.”
These companies significantly overcharge for their products, and when no measurable progress happens, they tell buyers not to worry and that it takes 6 months for it to work. They market these products like they are a total SEO solution, boasting about their ability to significantly increase business revenue, but no real substantial progress of any value is actually made. This causes great frustration and makes clients think that SEO does not work. Though they claim to be selling complete SEO services, these companies are selling something that is only marginally classified as SEO, and makes up an estimated 1% of a real, professional SEO campaign…and that percentage may actually be lower.
The Cambridge research study concluded that despite the misperceptions created by “The Great American SEO Scam,” that causes business owners to think that SEO does not work or is not worth the investment, genuine SEO does in fact work and can produce the desired results. But there must be a custom tailored strategy for the SEO campaign. In addition, a lot of work is needed to optimize the website for all of the major SEO ranking factors to get the website to move up in the Google ranks. This is best accomplished in an SEO program with custom tailored strategies based on large hourly retainers.
Our Turbo SEO program is the product of the Cambridge University research study. It includes everything needed to meet SEO rank climbing expectations.
Gennette Chardonbleu is the Managing Director of Star Advertising and the Brand Development Director of The CK Design Agency. She has a degree in Visual Communication Arts from The University of Oxford in England, UK, and a graduate degree in Computer Science from The University of Cambridge in England, UK. Her degree in computer science pertains to web programming, internet marketing and search engine optimization. She was part of the Cambridge University research group that developed Turbo SEO. She received Oxford awards for her branding and design work developed through the Oxford University creative process, and received a Cambridge award for her work with the Cambridge SEO research study.
Our Location: We are currently located in North Dallas, TX, specifically Plano, TX. We work with both large and small businesses.
Our Clients: We work with both large and small businesses in a variety of different industries on both small and large projects. You don’t have to have a major branding project to work with our design agency. If you need something simple such as edits to your website or a business card, or just a logo, we can help you with that. If you need something more extensive, we’ll be happy to work with you on that too. We’ve worked with clients in Dallas Fort Worth, TX and England and Scotland. We are not limited by geographics, and can work with you and your company wherever you are located.
Our Design Portfolio includes branding projects, logos, brochures, advertising campaigns, website design, graphic design, PR, and corporate identity design.
How we work with our Clients: Our projects are conducted predominately through internet and phone communication. That means you don’t have to come to our office to start a project. We make everything super convenient for you.
Our Sign-up Process: We have digital project agreement forms we require to start each project, and all of our projects are billed through pre-paid retainers that are processed through online billing.
Payment Forms Accepted: We accept all of the major credit cards: Visa, Mastercard, American Express, and Discover.
How to Contact us: We’re looking forward to hearing about your project, whether it’s large or small. Please send us an email or contact us through our contact form. Tell us about your project, and we’ll send you an estimate.
We see ourselves as partners working with you to help you build your business and achieve success. We understand the critical nature of planning a vision to grow your business. We want to be part of that vision planning process.
SEO – SEARCH ENGINE OPTIMIZATION – INTERNET MARKETING CAMPAIGNS – Star Advertising Agency Dallas TX, North Dallas TX, Fort Worth TX, Ft Worth TX. SEO Agency, Website Design Company, PR, Ad Agency Professional Services.